Wright’s previous game, The Sims, sold more than 100 million units, counting expansion pack sales that upgraded the game with new content every six months or so. Created over seven years, the game had some of the best hype in history, including a cover story in Wired magazine. In Spore, you can create your own microbe, creature, civilization, and space-faring race. And while he said that hardcore gamers were disappointed with the game’s lack of depth, he was pleased that non-gamers and casual gamers liked it as something different. Wright said in a recent talk at the Web 2.0 Expo that he was happy with the sheer volume of user-generated content related to Spore. EA announced that it has such projects under way, such as Spore Galactic Adventures. He also believes it has more legs than the typical retail title that comes and goes quickly. Still, Jesse Divnich, an analyst at EEDAR, says sales of Spore are definitely good enough to justify sequels and expansion packs. Three top investment pros open up about what it takes to get your video game funded.
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